The Real Cost of Protein

Have you ever wondered what the real cost of protein is? With so much fear out there about overfishing and news about depleting the ocean's resources, this topic is difficult to ignore.

As a coach with countless hours of study dedicated to understanding the impact agriculture and food import/export has on our planet, I was excited to unravel some of the common misconceptions on this topic.

At the event in Seattle, I had the chance to sit down with Dr. Ray Hilborn, professor of Fishery Sciences at the University of Washington who has been researching the real cost of protein for eight years and counting.

Watch the Seafood Talk Session to learn about the sustainability, research and management practices that are being worked on and adjusted every day in order to do right by nature and to feed the masses.